Frequently Asked Questions

I take a very strategic approach to selling every property, and my luxury listings receive an elevated level of attention and detail. After we meet for the listing appointment, I create a custom-tailored marketing plan specifically for your home. My marketing includes professional photography, cinematic video, drone footage, twilight photos, high-quality brochures, paid online ads, and email campaigns to my database and local agents. I also host open houses and agent caravans to maximize exposure, and I use strategic pricing based on solid market data. In addition to this, I have my own buyers and a strong personal sphere, which gives me additional opportunities to bring qualified prospects directly to your home. I want you to know that you’re at the top of my priority list, and my goal is to position your home to sell quickly and for the highest possible price.

I get most of my luxury buyers from several strong sources, including relocation companies, past clients, my personal sphere, luxury networks, paid digital ads, Instagram, Interscope Records, and my website. I also just happen to know a lot of people, and I understand how to position a home so that even if I don’t personally bring the buyer, the property will be presented in a way that makes another agent want to move on it immediately. I understand the mindset of the buyer, and I always try to predict who the buyer will be based on the market before the home even hits the MLS. That way, we position it and tell the story directly to that person—not just casting a wide net. Buyers want to feel like they’ve discovered something special, and my approach is built around creating that exact feeling.

When it comes to targeting qualified luxury buyers—not just lookers—I have a very structured process. I require either a pre-approval or proof-of-funds before any serious engagement, and I prioritize private, controlled showings. I also screen all inquiries, and I typically attend every showing personally to ensure the home is being presented to true buyers, not just browsers. I’ve been in business for eight years, and I rely heavily on my experience and intuition—I know when someone is serious and when someone is simply looking. You can also rest assured that no one will be allowed to film or create social media content inside your home without your permission. If you choose to allow it, it’s only because it adds exposure, but that decision will always stay with you.

Of course, we only use professional marketing professionals. We use virtual staging if necessary.

I have sold a total of five homes over 1M.+.

Of course, this ensures communication and accountability. You will receive an update each Monday.

I always set a backup marketing strategy, we will visit pricing adjustments depending on the market, fresh ads, photos, staging, etc. I will also have agent check ins.

I will answer this question in person, as it is custom and tailored to each home and each listing appointment.